About

A commercial marketer who can read both sides of the market.

My edge comes from understanding how Chinese social commerce moves, then translating that speed and commercial discipline for international growth.

Kay Zhou in her University of Leeds graduation gown — Kay Zhou · MSc International Marketing Management · University of Leeds

Profile

7+ years turning content, creators and marketplaces into connected e-commerce growth.

I work across the operating chain: selecting products, building listings, launching new items, running marketplace activity, managing live-commerce rooms and improving conversion.

My hands-on channels include TikTok Shop, Tmall and eBay. I also lead creator sourcing and BD, product seeding, content briefs and the commercial follow-through that turns attention into store action.

Live commerceCreator BDTikTok ShopTmalleBayProduct selectionListing launchStore operationsSales conversionChina-to-global GTM

Commercial curiosity

I ask what changed in the customer journey—and what evidence would prove it.

Cross-market fluency

I translate the logic behind a market, not just its language or surface trends.

Builder energy

I am comfortable moving from strategic framing to channel setup, content systems and optimisation.